Cypress Hill, 311, Blues Traveler Leading
The Musicians Cashing In On Cannabis
As the cannabis industry grows into a booming business that is projected, by some, to hit $30 billion by 2022 many of the musicians who have been at the forefront of legalization campaigns and advocating the benefits of weed are, not surprisingly, at the forefront of investing in and partnering with cannabis brands.
“In the ’90s bands like Cypress and us, we were really risking arrest,” 311′s Nick Hexum says. “We were being conscientious objectors, we were being rebels to carry the torch at that time. So I guess it’s only fair that we would be involved and kind of reap some of the rewards cause I have to think the culture that we kept moving led to legalization.”